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安德玛(Under Armour)收入预期下降15%

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2019年11月05日

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Under Armour sinks 15 percent on slashed revenue forecast

安德玛(Under Armour)收入预期下降15%

Shares of Under Armour plummeted more than 15 percent Monday after the sportswear maker cut its forecast for annual revenue for a second straight time, adding to its troubles after it disclosed a federal probe related to its accounting practices.

运动服装制造商安德玛(Under Armour)周一股价暴跌逾15%,此前该公司连续第二次下调年度营收预期,在披露联邦政府对其会计操作展开调查后,安德玛的处境更加困难。

Shares of the company sank a day after the Wall Street Journal reported the company was being investigated for shifting sales from quarter to quarter to appear financially healthier.

《华尔街日报》(the Wall Street Journal)报道称,该公司正接受调查,原因是为了让财务状况看起来更健康,该公司将季度销售额进行了调整。一天后,该公司股价下跌。

安德玛(Under Armour)收入预期下降15%

Under Armour, however, defended its accounting practices and disclosures, and said it has been cooperating with the investigators since 2017.

不过,安德玛为其会计操作和披露进行了辩护,并表示自2017年以来一直在与调查人员合作。

Under Armour’s forecast cut comes at a time when it has been struggling to grow in the United States where it faces competition from Nike, Lululemon Athletica and Adidas.

安德玛下调预期之际,该公司在美国正面临耐克(Nike)、露露柠檬运动用品公司(Lululemon Athletica)和阿迪达斯(Adidas)的竞争,难以实现增长。

To keep up, the company last year adopted a strategy that has worked well for rival Nike and includes selling apparel and footwear directly to customers online or through its own retail stores.

为了跟上步伐,该公司去年采取了一项对竞争对手耐克(Nike)行之有效的战略,包括直接在网上或通过自己的零售店向客户销售服装和鞋类。

However, the shift is yet to yield results for the company as most of its customers are used to buying merchandise in department and retail stores at a discounted price.

然而,这一转变尚未对该公司产生影响,因为其大多数客户习惯于在百货公司和零售店以折扣价购买商品。


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